Rachit Dubey, Mathew D. Hardy, Thomas L. Griffiths & Rahul Bhui

Americans are often reluctant to support policies that aim to meaningfully change transportation. Here we show how new techniques from artificial intelligence can be harnessed to increase public support for green policies. We use text-to-image generative AI models to create re-imagined, car-free versions of various streets in America and find that across two large-scale survey studies (N = 3,129), viewing these re-imaginations significantly increases support for a hypothetical sustainable transport bill.

For more information, see the paper in Nature Sustainability.