COMM 109 – Entrepreneurial Communication

Course Description

Lecture, four hours. Study of entrepreneurial communication from foundations in internal and external communication and development of data analysis, interpretation, and presentational skills utilized in existing, as well as in development of, contemporary innovative businesses. P/NP or letter grading.

About Prof. Steven Peterson

Employing both positivistic and naturalistic methods, my research projects currently include network analysis of celebrity news sharing, roommate conflict resolution through SMS and social media, and humanistic inquiry into the motivations of film and television producers.