COMM 148 – Marketing Communications
This 3-week intensive course includes live Zoom lectures and interaction with students from universities across the globe. You will examine and apply key marketing communications strategies and concepts. You will develop and execute communications strategies, with primary emphasis on consumer insight, branding, market segmentation, positioning, message strategy, and promotion. Letter grading.
Instructor(s):
Celia McLean
Celia McLean (formerly Feramisco) is an advertising, marketing and communications executive with 25 years of professional experience. She spent a decade at award-winning advertising agencies famous for creating tag lines such as “Got Milk?” and “The Ultimate Driving Machine”. For fifteen years, she worked in marketing at Amgen, the world’s #1 biotechnology company and Fortune 500 company. Feramisco traded industry for academia in 2014, in order to inspire tomorrow’s leaders to grow. She teaches courses in Marketing, Advertising, Public Relations, Consumer Behavior, and more.
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